About Craft Loft Franchise
Craft Loft is an experiential entertainment franchise offering opportunities since 2025.
Each location provides a creative studio space where guests can participate in hands on craft activities including candle making, pottery, painting, and other DIY projects.
The brand combines social entertainment with artistic expression, creating a unique outing for groups, date nights, birthday parties, and team building events.
Craft Loft Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 - $50,000 | One-time payment upon signing |
| Royalty Fee | 6% of your gross sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales (Brand Fund) + 3% of Gross Sales (Local Marketing) + up to 5% of Gross Sales (Market Cooperative, currently none) | National brand fund |
| Total Investment Range | $133,550 – $248,300 | Includes build-out, inventory, working capital |
The investment range of $134K–$248K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of your gross sales) and marketing fee (1% of Gross Sales (Brand Fund) + 3% of Gross Sales (Local Marketing) + up to 5% of Gross Sales (Market Cooperative, currently none)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $35,000 | $50,000 |
| Rent and Lease Security Deposit | $10,000 | $30,000 |
| Utilities | $250 | $500 |
| Leasehold Improvements | $10,000 | $20,000 |
| Market Introduction Program | $3,000 | $6,000 |
| Furniture, Fixtures, and Equipment | $5,000 | $10,000 |
| Computer Systems | $2,000 | $5,000 |
| Insurance | $500 | $3,000 |
| Signage | $2,000 | $6,000 |
| Office Expenses | $500 | $1,000 |
| Inventory | $25,000 | $35,000 |
| Licenses and Permits | $500 | $1,000 |
| Dues and Subscriptions | $300 | $800 |
| Professional Fees (lawyer, accountant, etc.) | $2,000 | $5,000 |
| Travel, lodging and meals for initial training | $2,000 | $5,000 |
| Additional funds (for first 3 months) | $35,000 | $70,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Technology Fee | Currently, $475 to $600 per month |
| Audit Fee | Our actual cost |
| Market Cooperative Contribution | As determined by co-op. Currently, none. Max 5% of Gross Sales |
| Replacement / Additional Training fee | Currently, $500 per day |
| Third party vendors | Pass-through of costs, plus reasonable administrative charge. Currently, none. |
| Non-compliance fee | $500 (then $250 per week) |
| Reimbursement | Amount that we spend on your behalf, plus 10% |
| Late fee | $100 plus interest on the unpaid amount at a rate equal to 18% per year |
| Insufficient funds fee | $30 |
| Costs of collection | Our actual costs |
| Special support fee | Currently, $500 per day, plus our expenses |
| Customer complaint resolution | Our expenses |
| Special inspection fee | Currently $500, plus our out-of-pocket costs |
| Non-compliance cure costs and fee | Our out-of-pocket costs and internal cost allocation, plus 10% |
| Liquidated damages | An amount equal to royalty fees and Brand Fund contributions for the lesser of (i) 2 years or (ii) the remaining weeks of the franchise term. |
| Indemnity | Our costs and losses from any legal action related to the operation of your franchise |
| Prevailing party’s legal costs | Our attorney fees, court costs, and other expenses of a legal proceeding, if we are the prevailing party |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 61 hours total (48 classroom, 13 on-the-job) |
| Classroom Training | 48 |
| On-the-Job Training | 13 |
| Training Location | Our Location, Cambridge, MA, Your Location or Virtual |
| Additional Training | If you need to send a new general manager to our training program, we will charge a fee, which is currently $500 per day. Otherwise, we do not currently require additional training programs or refresher courses, but we have the right to do so. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | approximately 50,000 people |
| Description | Your territory will usually be specified as a radius around your location; however, we may use other boundaries (such as county lines or other political boundaries, streets, geographical features, or trade area). |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | up to 2 additional 5-year terms |
| Renewal Conditions | To renew, you must give advance notice to us; be in compliance with all contractual obligations to us and third parties; renovate to our then-current standards; sign then-current form of franchise agreement and related documents (including personal guaranty); sign general release (unless prohibited by applicable law). |
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Transfer Conditions | Pay transfer fee; buyer meets our standards; buyer is not a competitor of ours; buyer and its owners sign our then-current franchise agreement and related documents (including personal guaranty); you’ve made all payments to us and are in compliance with all contractual requirements; buyer completes training program; you sign a general release; business complies with then-current system specifications (including remodel, if applicable). |
| Termination for Cause | The franchisor may terminate the agreement for various causes, including non-payment (10-day cure), other breaches (30-day cure), or without cure period for reasons such as misrepresentation, knowingly submitting false information, bankruptcy, loss of location, violation of confidentiality or non-compete, slander, refusal to cooperate with inspection, cessation of operations for more than 5 days, three defaults in 12 months, felony conviction, or acts materially affecting the brand. |
| Non-Compete Period | 2 years |
| Non-Compete Details | Neither you, any owner of the business, or any spouse of an owner may have ownership interest in, lend money or provide financial assistance to, provide services to, or be employed by, any Competitor within five miles of your former territory or the territory of any other Craft Loft business operating on the date of termination. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You are not required to participate personally in the direct operation of your business. However, you must designate one person as your “Principal Executive” who is primarily responsible for the business, has decision-making authority, owns at least 10% of the business, and completes initial and any future post-opening training programs. The Principal Executive must also make reasonable efforts to attend all required meetings. |
| Required Suppliers | Our Affiliate, GS Experiences, LLC is currently a supplier of specialty products and inventory that you will be required to purchase. We have the right to require you to purchase any items or services necessary to operate your location from a supplier that we approve or designate, which may include us or our affiliate(s). |
| Supply Restrictions | You may only market, offer, sell and provide the Approved Services, as well as any related merchandise and other products that we authorize for sale in conjunction with the Approved Services at your location in a manner that meets our System Standards. Prior written approval is required for any product or service not on the Approved Products and Approved Services list or any item not meeting System Standards. |
| Franchisor Revenue from Suppliers | Our total revenue in the prior fiscal year was $0. Our revenue from all required purchases and leases of products and services by franchisees in the prior fiscal year was $0. The percentage of our total revenues that were from required purchases or leases in the prior fiscal year was 0%. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligations. |
Craft Loft Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Craft Loft Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Craft Loft System Growth
Craft Loft currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 1 | 0 | 1 |
| 2020 | 0 | 0 | 1 |
| 2024 | 0 | 0 | 1 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Craft Loft Franchise — FAQ
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