About EagleRider Franchise
EagleRider is the world's largest motorcycle rental and tour franchise, offering customers the chance to rent premium motorcycles from brands like Harley Davidson, Indian, BMW, and Honda for road trips, tours, and daily rides.
Backed by EagleRider Holdings, LLC, the brand has been franchising since 1999 and operates in major cities and tourist destinations across the country.
The franchise fee is $30,000.
EagleRider Franchise Cost & Fees
Minimum Investment
$74K
Average Investment
$195K
Maximum Investment
$317K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time payment upon signing |
| Royalty Fee | 10% of Gross Rental Revenue and 5% of Gross Retail Revenue, or $350/month minimum of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 5% of Gross Rental Revenue (local advertising minimum) | National brand fund |
| Total Investment Range | $73,500 – $317,000 | Includes build-out, inventory, working capital |
The investment range of $74K–$317K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (10% of Gross Rental Revenue and 5% of Gross Retail Revenue, or $350/month minimum) and marketing fee (5% of Gross Rental Revenue (local advertising minimum)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $30,000 | $30,000 |
| Additional Rental Vehicle Classes | $0 | $2,000 |
| Training Expenses | $500 | $6,000 |
| Real Estate and Leasehold Improvements | $10,000 | $100,000 |
| Furniture, Fixtures, Equipment | $2,000 | $9,000 |
| Tools, Parts, Accessories | $2,500 | $7,000 |
| Signs | $2,500 | $20,000 |
| Opening Rental Vehicle Inventory | $5,200 | $16,200 |
| Opening Products Inventory | $3,000 | $25,000 |
| Grand Opening Marketing | $1,500 | $2,500 |
| POS Software/Hardware | $2,600 | $7,500 |
| RMS Setup | $2,000 | $2,000 |
| Insurance | $3,200 | $9,800 |
| Utility Deposits/Licenses | $500 | $5,000 |
| Additional Funds (90 days) | $8,000 | $75,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 |
| Renewal Fee | 50% of then-current franchise fee |
| Technology Fee | $275/month (RMS Fee) |
| Audit Fee | $1,000-$6,000 if underpayment 2%+ |
| Products Inventory | At least $1,000/month |
| Additional On-Site Assistance | $300/day/employee plus expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 3 days |
| Classroom Training | 17.5 |
| On-the-Job Training | 6 |
| Training Location | Online (EagleRider University); Hawthorne, CA; H-D HQ Milwaukee for H-D approved |
| Additional Training | Mandatory annual conferences. Additional on-site at $300/day/employee. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Approved location only, no exclusive territory |
| Exclusive Territory | No |
| Description | Single approved location. No exclusive or protected territory. EagleRider reserves all rights including EAGLESHARE marketplace. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Consecutive additional 10-year terms |
| Renewal Fee | 50% of then-current franchise fee |
| Renewal Conditions | Good standing; remodel to current standards; sign new agreement; sign release; pay fee. |
| Transfer Fee | $5,000 |
| Transfer Conditions | Franchisor approval; transferee must qualify and complete training; right of first refusal. |
| Termination for Cause | 5 days cure payment; 30 days other curable; 90 days minimum performance. Immediate for abandonment, bankruptcy, fraud. |
| Non-Compete Period | 2 years |
| Non-Compete Details | 2 years within 50 miles of Franchised Location, any franchised Outlet, or any EagleRider/affiliate Outlet. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Not required to personally participate. Designated Manager must complete training. Not required to have ownership interest. |
| Required Suppliers | Must obtain H-D Motorcycles from EagleRider/BroMac or authorized Harley-Davidson dealer. 70-90% establishment, 20-30% ongoing from approved sources. |
| Supply Restrictions | All vehicles must meet brand specs for manufacturer, type, year, mileage. |
| Franchisor Revenue from Suppliers | BroMac: $2,648 revenue-sharing, $144,822 commissions. EagleRider Finance: $245,806 from financing in 2023. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | EagleRider Finance, LLC provides motorcycle lease financing for H-D Motorcycles. $200/vehicle doc fee, 18% interest on unpaid amounts. |
EagleRider Franchise Earnings — Item 19
EagleRider does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
EagleRider does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
EagleRider Litigation & Risk Flags
Clean Litigation RecordEagleRider has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
EagleRider System Growth
Total Units
88
Franchised
16
Company-Owned
72
EagleRider currently operates 16 franchised locations and 72 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 2 | 19 |
| 2022 | 0 | 1 | 18 |
| 2023 | 0 | 2 | 16 |
Transfers: 1 | Closures: 5
State Registrations
Registered in 18 states: CA, FL, HI, IL, IN, MD, MI, MN, NE, NY, ND, OR, RI, SD, TX, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$1.9M
Net Income
$29K
Total Assets
$797K
Audited by Marcum LLP for year ending December 31.
EagleRider Franchise — FAQ
The total investment to open a EagleRider franchise ranges from $73,500 to $317,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $30,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
EagleRider charges a royalty fee of 10% of Gross Rental Revenue and 5% of Gross Retail Revenue, or $350/month minimum of gross sales, plus a 5% of Gross Rental Revenue (local advertising minimum) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the EagleRider Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from EagleRider to ensure you have the most up-to-date version.
EagleRider does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
EagleRider has been franchising since 1999. The FDD shows an investment range of $73,500-$317,000, a 10% of Gross Rental Revenue and 5% of Gross Retail Revenue, or $350/month minimum royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $30,000 and the total investment ranges from $73,500 to $317,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from EagleRider and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with EagleRider or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com